Conx Barberstore
Branding / Print Design / Signage
Approached with the creation of a logo and brand package for a new barberstore. Combining a traditional, urban barbers with modern products/services. Working from a blank canvas, the client had a clear vision from the get-go which allowed us to create a dynamic range of concepts around their initial idea.
The client was keen on producing a logo which would combine their traditional craft with a contemporary, urban style. Their brief was to utilise a rugged, brushed X in the logo whilst continuing on the traditional vision.
After some idea exploration we decided on a sharp, serif typeface contrasting with a rugged brush stroke logomark. We ensured this robust mark would work across different mediums and with varying colours. As the client would plan on visiting multiple events, business cards were a must-have marketing material. Here we had the opportunity to display the creative side of their brand, printing the logomark as gloss on black card.
This work exceeded the clients expectations and provided a platform for them to build their successful business. This partnership continued as they began to create own branded clothing and selling online as conx.studio (See full project).
