Dogs Food UK
Branding / Logo Design
Dogsfood UK are a Welsh brand of pet food, offering a wide variety of dog food to consumers online and at events. They had previously worked with a selection of designers with the intent of re-branding, but were unable to agree on an idea/concept that they felt was suitable for their business and the brand’s personality.
Their idea was to be a bold, powerful brand which catered to a uni-sex, adult audience who were looking to purchase premium food for their pets. The client was keen to have a logo design which was versatile and could work with other areas of expansion (cat food, pet treats etc). We cooperated across a variety of ideas:
The client was really enthusiastic about the custom text and crowned logo, meeting their initial requirements of seeming bold and powerful. The bespoke lettering was created to offer a concise lockup of letters which offered a platform to the crown icon. They were also excited about the opportunity it offered to be tweaked slightly for their upcoming brands.
We look forward to continuing work with this client, assisting further with packaging designs and offering advise on their website’s user journey and styling. This will ensure they have an all-encompassing brand that is easily recognisable to customers.