Branding / Logo Design
Dogsfood UK are a Welsh brand of pet food, offering a wide variety of dog food to consumers online and at events. They had previously worked with a selection of designers with the intent of re-branding, but were unable to agree on an idea/concept that they felt was suitable for their business and the brand’s personality.
Their idea was to be a bold, powerful brand which catered to a uni-sex, adult audience who were looking to purchase premium food for their pets. The client was keen to have a logo which was versatile and could work with other areas of expansion (cat food, pet treats etc). We cooperated across a variety of ideas: