Kirsty West Personal Training
Branding / Print Design
Kirsty West offers personalised, engaging and supportive personal training, meal planning and gym classes in the local area and beyond. Her friendly personality and successful training has allowed her to progressively build up a substantial customer base. She contacted us looking for help branding her business, targeting her active audience.
Kirsty was keen to steer clear of cliché, unoriginal graphics and we aimed to design her a more personal, contemporary logo which would reflect the services she offers. Her favourite, of our proposed concepts, was the use of a compass arrow pointing west. This mark acts as both a visualisation of her surname and a subtle reference to movement and progression.
The successful branding was also used to create business cards for the client and has since been used on promotional clothing provided to loyal customers.