Motorcycle Training Wales

Website Design

MTW are a motorcycle training school offering a range of courses for absolute beginners through to advanced riders. Their team consists of ex-police motorcyclists with many years experience. This was their first step into a digital platform and their aim was to promote their services, manage bookings and sell courses online.

We aimed for an urban, masculine style – as their target market is older males. Utilising their easily identifiable colour scheme which would be familiar to customers and promoting their accolades and experience to new customers. The primary CTA was for customers to book a course, which we have highlighted in the menu on every page.

To help quickly identify the four primary courses offered, we created a simple graphic for each displaying the relevant bike size/type, allowing users to quickly locate their intended course.