![Shikaro_Clothing_Banner_Main](https://cobaltdesign.co.uk/wp-content/uploads/2023/08/Shikaro_Clothing_Banner_Main.jpg)
Shikaro Apparel
Branding / Logo Design
Clothing brand design for Shikaro Streetwear, an upcoming business/startup looking to explore and experiment with Japanese clothing style for the UK market. Targeting male young-professionals, the company is pitching fashion to an audience looking to break from the ‘norm’ of British fashion, with an interest in tech, anime and emerging streetwear brands. With an appreciate for traditional Japanese aesthetics, but uniting with ‘contemporary Tokyo styles’.
Shikaro is an upcoming company that aim to launch with a line of menswears in local pop-up shops and on a digital, e-commerce store. Much of their marketing would be via social media with the use of influencers and youtube videos.
![Shikaro_Inspiration_Design_Boards](https://cobaltdesign.co.uk/wp-content/uploads/2023/08/Shikaro_Inspiration_Design_Boards.jpg)
The client approached with the intention of creating a logo design for this new venture, acting as an extension to the east-asian fashion style, which their designs would lean towards. We collaborated on an inspiration board that we both agreed, met the scope of the project. This was utilised to direct the initial logo concepts and design decisions, throughout the process.
These concepts still hold elements of Japanese culture, some more obvious than others. Which was emphasised as important to the client and their goals.
![Shikaro_Doll_Logo_Concept](https://cobaltdesign.co.uk/wp-content/uploads/2023/08/Shikaro_Doll_Logo_Concept.png)
![Shikaro_Script_Logo_Concept](https://cobaltdesign.co.uk/wp-content/uploads/2023/08/Shikaro_Script_Logo_Concept.png)
![Shikaro_House_Logo_Concept](https://cobaltdesign.co.uk/wp-content/uploads/2023/08/Shikaro_House_Logo_Concept.png)
![Shikaro_Doll_Use_Design](https://cobaltdesign.co.uk/wp-content/uploads/2023/08/Shikaro_Doll_Use_Design.jpg)
![Shikaro_Script_Use_Design](https://cobaltdesign.co.uk/wp-content/uploads/2023/08/Shikaro_Script_Use_Design.jpg)
![Shikaro_House_Logo_Use_Design](https://cobaltdesign.co.uk/wp-content/uploads/2023/08/Shikaro_House_Logo_Use_Design.jpg)
Following presentation and further development the client chose to proceed with the design utilising the iconography of a Daruma Doll: “A Japanese traditional doll modelled after Bodhidharma, the founder of the Zen tradition of Buddhism”
This option offers the versatility of logo variations that can act as stand alone designs. The doll icon is unique enough to be applied as a solo element and even on clothing brand design. The accompanying text has enough contrast to be memorable for customers.
Shikaro are currently in the process of designing initial samples of their streetwear and we look forward to being able to view the finalised garments soon!
![Shikaro_Poster_Design_Wall](https://cobaltdesign.co.uk/wp-content/uploads/2023/08/Shikaro_Poster_Design_Wall.jpg)
![Shikaro_Logo_Fabric_Printed](https://cobaltdesign.co.uk/wp-content/uploads/2023/08/Shikaro_Logo_Fabric_Printed.jpg)
![Shikaro_Shirt_Brand_Apparel](https://cobaltdesign.co.uk/wp-content/uploads/2023/08/Shikaro_Shirt_Brand_Apparel-1.jpg)