Producers of premium craft cider from West Sussex and the surrounding areas. They make their tasty cider from local apple donations, this innovative idea helped differentiate their business from the competition. However, realising they also needed distinct branding, specifically pump clips and bottle labels, they decided to get us involved.
After our initial conversation it was clear that the client was very passionate about the fact they source and produce their cider locally. We developed the branding concept from the idea of the apple trees sitting in idilic rural landscapes. The soft, serif typeface reflects the traditional, mechanical processes they use to press each apple.
As the business produces two types of cider, pump clip variations were required to market both. Following the clients mention of long, summertime hours, we developed bright, contrasting morning & evening themed variations. These were also translated to other media including colourful bottle labels, box labels and a funky sales sheet.