Five Digital Tools for Small Businesses in 2021

The digital landscape is always shifting, and new web design and development tools are created every day. Keeping on top of new developments, suitable tools and best practises can leave you feeling overwhelmed. But fear not, we’re here to help!
Want to help your small business shine? Here are five we’d recommend…

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1. Keyword Research

It can be difficult to know how to direct traffic towards your website. Once you’ve developed and designed it, how do you make sure your work is seen? Search engine rankings can make a big difference to the success of a small business. One hugely important way to boost your ranking: Keywords. Websites like SEMrush will show you where you’re ranking for different keywords, so you can shift your targets accordingly.

2. Cloud Storage

Imagine: You’re at the office. You have a big business meeting in ten minutes. You suddenly realise that the document you need is on your home computer. Without cloud storage, there’s nothing you can do. With cloud storage, your work is securely stored online, accessible wherever you are. Dropbox and Google Drive are great places to start.

3. E-Commerce

If you’re looking to sell your goods/services via an online store, a reliable E-commerce provider will make everything easier. For 24/7 support, and a user friendly interface, we recommend Woocommerce.

4. Project Management

Project management increases organisation and productivity, which can make all the difference for a small business. When you’re juggling numerous enterprises, tools like monday.com can help your team manage everything in one workspace.

5. Website Building

Your website will often be your business’s first impression on potential customers. And first impressions leave a mark! A killer design is always important. Free site builders like Wix can help you, but you’ll likely end up with something less than satisfactory and they may end up costing more than you imagined. If you’re looking to truly stand out, it’s worth investing in a web developer.

Need help building a site, or creating a company logo? Simply get in touch.
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