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Why is web design important for your business?

It’s no longer optional for a business to be visible online – it’s a must.
Your business website is often the first interaction a prospecting customer/client will have with your brand. As a business owner it’s important that your website exceeds customers’ expectations and clearly presents a message about who you are and what you offer.

Both B2C and B2B consumers use the internet for instant answers to their questions and queries. Having a quick, simple and informative website can land you lots of extra leads & business.

What elements to consider?

When beginning the task there are a number of elements which need consideration, planning here can help for a smooth ride later on:

  • Domain
    Selecting a domain name which is suitable, simple and distinct can ensure your website is easy to find and performs well with SEO.
  • Hosting
    This is the space to store the files and information for your website. Ensuring this is secure & safe, with backups will help to protect your website from issues such as data corruption. Your hosting also needs to be quick, allowing your website to load pages quickly
  • Content
    This can often be an area where business owners struggle, what information is important to your customers? We often suggest a good strating point to be: an eye-catching home page, a page offering information on your brand and

What makes your website great?

There are a number of aspects to your website which can impact a customers’ perception of your brand. These span the spectrum from design through to usability. These subjective and will differ from person to person, but a few important examples include:

  • Navigation
    Being able to navigate and explore your website easily and quickly, organising information into distinct pages can be daunting, but making this extremely simple for users can provide ease-of-use and save them time – ultimately making their experience of your website, much more positive.
  • Brand Perception
    3/4 of users will judge your business’s credibility based on your website1. Modern, professional looking designs, which exceed customer’s expectations, often encourage trust. Meanwhile, a poorly designed website might make someone doubt your legitimacy or professionalism.
  • SEO
    Prospective customers who aren’t aware of your brand will likely discover your business & services via a search engine. The most popular of course being Google. Ensuring your website is listing well for suitable keywords can be the ‘make or break’ for your brand.
  • Conversion
    The important part – Good web design helps guide your users and point them in the direction you want them to use, usually a call to action – a button, form or option to contact you regarding your products or services.

At Cobalt Design we put your business first, helping to build a web platform that is simple yet effective and ensures your business is noticed by customers. We combine excellent design practises with integral SEO and great attention to detail. We can also assist in other digital areas, such as setting up your Google MyBusiness listing and managing your website updates & backups, to ensure security and stability.


1 https://credibility.stanford.edu/guidelines/index.html#chi00 (Last visited 25/July/21)

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